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1

What’s your ROI on paid ads for lottery advertising campaigns?

Apr 18, 2025 - 6:56 AM

https://getchamp.myshopify.com/community/champ/forums/6/topics/2677964 Copy
  • mukesh Sharma
    mukesh Sharma
    mukesh Sharma
    mukesh Sharma Apr 18, 2025 - 6:56 AM

    Engages marketers in discussing the profitability of ad spend.

    0
  • Anonymous
    Anonymous
    Anonymous
    Anonymous Apr 21, 2025 - 3:45 AM

    The return on investment (ROI) for paid ads in lottery advertising campaigns can vary widely based on strategy and execution. For instance, a North American lottery's Facebook campaign achieved an ROI exceeding 11%, with over 11,000 new registrations and a 47% conversion rate to depositors . In another case, a state lottery's omnichannel campaign saw a 13% increase in click-through rates and a 16% improvement in cost-per-click efficiency. These examples highlight the potential for significant returns when campaigns are well-targeted and optimized.​

    0
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