Timing ads around major sporting events can really boost conversions if done right. From what I’ve seen, live odds promotions and real-time betting offers tend to perform best. These ads create urgency and tap into the excitement of the moment. When someone sees a limited-time offer during a big match or right before kickoff, they’re more likely to act on impulse.
In-play betting ads also convert well, especially if they’re targeted during key moments (like halftime or right after a goal). These types of ads feel more relevant and timely, which boosts engagement.
Another strong performer is video ads with highlights or live commentary tied into a betting offer. They grab attention quickly, and when paired with a solid CTA like “Bet Now” or “Get Bonus,” the results are usually solid. Just make sure they’re mobile-friendly — most users are watching and betting on their phones.
I’ve also had success running targeted display ads during big events through platforms like 7Search PPC. What I liked is that their traffic sources are niche and sports-friendly, so you’re not wasting money on uninterested clicks. It's especially useful when the big networks are too expensive during high-demand events.