Another great feature is segmentation. This means you can put your contacts into groups. You can group them by their interests. Or you can group them by what they have bought. This lets you send the right message to the right people. This is much better than sending the same email to everyone.

ActiveCampaign is not just for marketing. It also has a CRM, or Customer Relationship Management, tool. This helps your sales team. You can track every deal. You can see where each customer is in the buying process. You can even set up tasks for your team. This helps them follow up with people at the right time.

Lead scoring is another helpful feature. It gives a score to each contact. The score goes up when they do something good. For instance, if they visit a page, their score goes up. A high score means they are more likely to buy. This helps your sales team know who to talk to first.

Integrations and Support

ActiveCampaign works with many other tools. It connects with over 900 apps. You can link it to your online store, like Shopify. You can also connect it to your social media. This makes your whole business work together smoothly. Everything is in one place.

ActiveCampaign also offers good support. They have help articles and videos. They even have live chat and email support. This means you can get help whenever you need it. This is important when you are learning a new tool. They want you to succeed.

Advanced Features for Growth

For bigger businesses, there are more advanced features. You can do A/B testing on your automations. This lets you test different paths for your customers. You can see which one works best. Predictive sending is also a smart tool. It uses data to send your emails at the best time for each person. This helps you get more opens.

You can also create landing pages. These are simple web pages. They are made to get people to sign up for your list. You can use ActiveCampaign's builder to make them. This is one more way to grow your business. ActiveCampaign has many tools to help you reach your goals.

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