I recently had an interview with Mandy Alfrey of The Buzz, who is a Social Media Architect, coach, and frequent speaker/trainer at the Utah Business Experts. During the National Association of Realtors conference at which she was a speaker, she was kind enough to grant me a phone interview to share some of her vast reservoir of social media expertise.
Are growing fast in importance
but how they are set up and handled is even more important. Here are a few choice concepts Mandy has shared that can magnify the effectiveness of your social media marketing strategy:
With everything you post, ask yourself, “What is the end result I am seeking – what do I want to accomplish?
In addition to that, ask, “Who am I targeting?” What you post needs to be relevant to your audience if you want to build trust and keep them.
Be clear about what you [b][url=https://bcellphonelist.com]brother cell phone list[/url][/b] want your audience to get from each post. Ask yourself, “What’s in it for the audience?” You’ve got to provide something of value if you want to grow readership. To accomplish this, you may have to take out what you want and post what the audience wants.
Always have a branded
business page that shows or illustrates your core message; 60-62% of visitors will stay on and “like” it if it’s that way.
Make sure your landing page is set up so new visitors are always sent there first. This will increase your number of “likes.”
Have an underlying theme behind all you do in your Facebook posts.
Have this be consistent with your branding and the overall message and tone you want to convey.
If your business page is for a
floral business, for example, be sure to display a floral banner or background of some sort, appealing photos of your work, and posts about holidays, specials, gift ideas, and things related to the floral business and your customers.
Be consistent and unmistakable in your message.
Always be your true, authentic self. If you try to be something you are not, the reader is likely to pick up on it, and you will lose credibility.
Go for engagement with your audience to get traction going.
People are often drawn to personal Facebook profiles of people they see on business pages. Let them see a little about you there. When doing personal posts, remember that what you put on your personal Facebook pages is a reflection of you and never goes away.