Most organizations would like nothing better than to grow faster. While almost all leaders strive in this direction, few succeed as much as they would like.
The approach that many take is to advertise more, offer special price breaks, and send mail to potential users. Those are all expensive and are easily offset by the efforts of competitors.
You should instead be like Brer Rabbit who escaped Brer Fox by complaining how much he didn't want to be put into the briar patch: Go where competitors don't want to go but where you can operate effectively, and you'll make enormous progress.
Business model improvement.
(continually improving the and how much phone number list that are involved in delivering for-profit offerings or nonprofit benefits) can significantly expand resources or profitability while growing an organization's ability to serve its customers or beneficiaries. I've shared some simple examples describing how
you operate and why
your offerings are used affect growth and cost performance.
How the Offering Is Provided
For-profit businesses should always.
be testing to see how different ways of supplying an offering affect demand and costs. Pizza parlors in college towns wouldn't sell nearly as many pizzas if they didn't offer dorm delivery. Students are willing to pay more to have a pizza delivered, so the added cost doesn't hurt the business's volume. Enterprising owners of such take-out pizzerias have been known to send their drivers out stuffing menus under dormitory doors on slow nights. Orders quickly increase after the menus are delivered.
Nonprofit organizations often find that demand increases geometrically if the offering is provided in more convenient ways. For example, needy patients seldom return for tests, even when the tests are free, because the patients often have limited access to and funds for
Transportation. Mobile clinics .
that provide testing services in the evenings can increase the quality and frequency of health care for those with the most serious conditions at limited cost. Similarly, if food distribution centers were willing to provide free home delivery at recipient-selected times, few needy families would fail to avail themselves of the service. For those who are ill, such a service may be essential to receiving the food. If volunteers are willing to use their own cars, gasoline, and time to deliver the food, a nonprofit organization can increase its reach greatly by coordinating such improved accessibility.
Adding new reasons to use an existing.
product or service can provide an enormous business improvement. Our mothers used Arm & Hammer Baking Soda in cooking when we were young. We knew that good eating was ahead whenever one of our moms took out her orange box. From the company's point of view, moms couldn't bake often enough. But one teaspoon of baking soda would produce eight dozen cookies. Church & Dwight, which made this brand of baking soda, needed new reasons why people should use their product. Someone discovered that bicarbonate of soda also made a good air freshener in a refrigerator. Suddenly, a family was using as much of the product to deodorize its refrigerator for six months as went into over 9,000 cookies.