The reason I’m saying that is because, as a local business, you don’t need as much traffic to your site as an international business, because you can’t actually deal with massive amounts of volume; at least not initially. If you’re a more established business then perhaps you can.
If you go for anything more than about 1500, you’ll find the competition gets so difficult that you won’t rank for anything anyway. You’ll also find that it’s very high competition for paid search and that it’s usually very expensive as a result.
So, again, this is all about being as cost effective as possible for your local business. So I’d say 500 as a minimum and 1500 at the top end. Once you do that, you then need to go to where it says ‘Match Type’ and un-check where it says ‘Broad’ and instead click where it says ‘Phrase.’
Now it’s very, very important that you do this because if you don’t, then you are going to come unstuck a bit later on.
If you’ve already middle east mobile number list looked at my other keyword research video, you’ll know a bit about the difference between ‘Broad’, ‘Exact’ and ‘Phrase’ match already. But I’ll just quickly recap it in a moment.
Now if you change the match types, it usually runs the search for you automatically. Go and click on where it says ‘keyword ideas’. This will give you a whole list of different keywords.
Now, you’ll notice here that I’ve got a total of the two keywords that I selected, initially, plus 139 other keywords that are related to that particular theme.
The Wrong Type of Keyword Could Kill Your Business
What you need to do is start to narrow down the different types of keywords. Broadly speaking, there are two different types of keywords that you need to pay very, very close attention to. Get this wrong and you will be targeting the wrong keywords and you won’t get targeted traffic to your site.
The two types of searches are:
Information Searches
Buying Searches
Buying is people who have an intent to actually purchase a service of some kind. Information searches are just as the name suggests; they’re people looking for information about a topic, but it’s a bit non-committal and it might not led to them actually purchasing anything.
So you need to be very aware of the difference between the two. In this case, I would just say that the thing to watch out for is plurals of the actual words that you’re looking for.
So, ‘accountant in London’ – so ‘accountant’ (singular) ‘in London’ gets 590 local monthly searches. Now I would say that’s pretty good targeted traffic because if I type in ‘accountant in London’ I’m clearly looking for an accountant in London.
If I type in ‘accountants in London’ then I’m going to be doing some sort of information search where I want to compare the different accountants. It’s possible that I might not be looking for an accountant at all. I could be somebody who happens to be typing that in because they’re doing some kind of research project.
So, instead, I want to make sure that I target people who have got more of a buying intention, rather than a search intention that just results in them looking for information.
