One thing I suggest you do is to have a look at the CPC – which is the cost per click. Where it says ‘Cost per Click’, you can actually click on that particular title and it will sort that column by how much it actually costs to advertise on that keyword.
If you click it once, then it will do it from the most expensive to the cheapest. If you click it again, it will do it the other way around. So that’s something you might also want to pay attention to, particularly if you’re planning to run a paid advertising campaign.
Let’s just go back for a second and look in terms of local monthly searches.
Please be aware there are two columns here that you don’t really need to pay any attention to – unless you’re doing paid advertising.
1) The first one here is the competition column. You can actually ignore the competition column if you’re looking to use search engine optimisation to dominate your particular niche or market. If you’re not paying for advertising then you can completely ignore ‘competition’ because that only relates to how much competition there is for people paying for adverts down the right hand side of Google.
2) ‘Global Monthly Searches’. Again, these are fairly whatsapp number list irrelevant because we’re not looking for a global market. We’re only looking for the local. So, instead, just have a look at ‘local monthly searches.’
How Trendy is Your Keyphrase?
You also need to pay attention to the local search trends. You need to be very aware of search terms that are declining and avoid them.
If people are always looking for that thing, then that’s a great sign. If more and more people are looking for that thing, that’s even better. Just make sure that you don’t want to go into a market that is diminishing because in a year’s time, you might find that there’s nobody there at all and that market has been fruitless for you.
The next stage is to sort your results by keyword. That immediately gives me all the things specifically related to accountancy.
So, I click on keyword and I have a little look through the results.
I found ‘Accountant in London’ – that’s a good one at 590 searches.
Another interesting one I found was ‘certified public accountant’. That’s interesting. Obviously, if you’re in the accountancy niche then this is going to be really helpful to you.
You could actually take the word ‘accountant’ and just substitute it for literally any other job. If you’re a plumber or a florist or whatever it is that you do, just simply take out the word ‘accountant’ and put in ‘florist’ and you’ll have the same kind of results to work with.
Interestingly in this case, people are looking for a specific keyword which is ‘certified public accountant’ – that’s very interesting. ‘Company accountant’ – also quite interesting. These are things that you could actually rank for in the search engines and also something that you could advertise for as well.
‘Find an accountant.’ That’s another one. But, again, that could be someone who’s looking for a service.
