What I suggest you do is go through this list in the Keyword Tool and keep looking for keywords that appear to be someone looking for a specific thing. For example, ‘accountant in London’ – they’re looking for an accountant in London; they’re not looking for ‘accountants’ in London. It’s not an information search. Look for buying keywords as you go through this list. Make sure you go through the whole thing as the gems are sometimes hidden.
So go through this whole list and make sure that you have a look and see which ones you think would be useful to your business.
One keyword I found in my search was ‘labourer jobs in London’. Well, that’s totally irrelevant to what I’m looking for. I want to just look for stuff that is related to – in this case – accountancy. Again, you might find there are more or less keywords for your niche.
You might also special database want to search for keywords that are a bit more conversational in the way they’re structured. Generally speaking, you and I are going to be much better at searching for something specific online because that’s what we do regularly as part of our businesses.
It may well be that the people who are searching for your services are not really business people, so they’re not particularly good at going to Google and just typing in ‘florist London’ to find a florist. They might be typing in things like ‘find someone who can provide flowers in London.’ That’s a really long keyword, but somebody could be typing that in.
For example, in my case, rather than targeting ‘how to do keyword research’ or rather than targeting ‘keyword research’, I could target ‘how to do keyword research for a small business.’ That’s a long tail keyword that people are interested in actually searching for.
That’s something that I can target right now in my business for this particular post. It’s about finding those longer keywords too.
Going Mobile for Higher Profits (and Being ‘the Best’)
I want to show you one last thing…
Instead of searching for a particular keyword and then searching ‘Laptop and Desktop Devices’ in the Google Keyword Tool, you have the option to look for mobile devices instead.
