Actually, here’s another idea for you just while I think of it: It’s also worth searching for ‘best __________’ in your particular area. So, ‘best accountant in London’ or ‘best florist in London.’ It’s amazing how many people actually search for that thing because they want the best. Those people are highly qualified, because if they’re searching for ‘the best’ they’re usually more than likely to pay for ‘the best’.
Let’s say that you come number one in the search results for ‘best plumber in London’. Well, if you’re the best plumber in London, according to Google, it gives you a huge amount of kudos with your customers. As soon as they hit that front page of Google and they see that you are there as being the best one in London, it gives you instant credibility which can only be good for business.
In the video example,
Interestingly, ‘Indian shop restaurant London’ gets 1,900 searches a month and it’s got a rising local search trend. Now what’s very interesting about this is that because I’ve selected ‘Mobile Devices’, the cost per click is a lot lower.
The CPC for Indian restaurant London is 86 pence (£0.86); whereas, a click for the local mobile version is a lot less, at just 38 pence (£0.38).
So, what I’d suggest you do is have a little think and find out if you are one of those industries or one of those people who could provide something that people are going to be searching for on their phones.
Remember, if you’re searching on your phone, you’re probably out and about somewhere. You’re looking for an immediate answer to something. Obviously, the restaurant business is a great example, but it could also be things like, for example, the building trade.
To Conclude…
If you combine all of the tips I give you in this post, you’ll quickly be able to build a portfolio of keywords that you can target using either SEO or paid advertising.
Be sure to check:
The search trends
Plurals of your keyword (and eliminate them in most cases)
The mobile advertising cost
Whether or not people are searching for ‘the best’ version of your service
As always, if you have any questions or comments, leave them below in the comments section and I’ll get back to you as soon as I can.
