Also mention that there is a follow-up workshop the next day (or whenever), with information on how to register. That way, people will arrive at the talk having already decided: a) they will do the workshop, b) they won't do the workshop, c) they might do the workshop if they enjoy
The talk Of course if your entire
talk is just a thinly disguised more database promotion for your training event, it is unlikely you'll get many takers! Make sure your talk has real substance and value. We'll be looking at how to do that in the next article.
Getting new clients
As I said, the average person sitting in your audience will not be ready to become your private client, especially if they've never heard of you before. It is important to be able to see where your public speaking 'sits' within the greater context of your wider marketing strategy, and that it works with all the other elements of your platform. If people attend your lecture,
Decide to attend your workshop
If they do, they will have taken one step closer to you, and will be more likely to approach you as a private client than when they were sitting in your audience. Of course, if you've spent a few years developing your marketing platform through books, blogging, social media or
Mainstream media appearances
The chances are greater that many members of your audience will already have come to know and trust you. Then, you can actually get new clients from your public speaking; but don't expect it to happen often until you have reached that 'tipping point'.
